serious styles

Bring some colour and life to your package with bold colours and pattern collections. 

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drop your email in the box for exclusive deals, special discounts and all the latest from JoeyWears

the movement begins

after a year in development we launched JoeyWears - designed to keep you fresher than that prince. giving your boys the palace they deserve

the most funded apparel 

campaign from the UK

palace for your king

Our unique chamber is ergonomically designed to treat your crown jewels like royalty. We've developed two styles: one for casual everyday wear, and one for the more active or sporty guy.

don't sweat it boys

Up to 50% more absorbent than cotton, so you will never feel sweaty and sticky down there. Our fabric is also antimicrobial to prevent odour.

cotton can eat our shorts

Made from sustainable Austrian Beech Trees, the fabric is made from fibres which are 40% cellulose and produced in a non-toxic and renewable manufacturing process.

so goddam fit

Our perfect fit is designed to move with your body. Slightly longer legs that won't ride up or bunch.


it's not just us

"I went to the gym wearing them and have never felt so fresh after exercise.”

27 years
Senior Researcher
Works in Arts
Islington, London

“Crappy underwear has always been the bane of my life. Never again!”

32 years
Works in TV
Hoxton, London

“Way to push the status quo.
I think you're onto something. I’m very happy with my pants.” 

24 years
Start Up Founder
Works in Tech
Clapham, London


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