Close

after a year in development we launched JoeyWears - designed to keep you fresher than that prince. giving your boys the palace they deserve

the movement begins

the most funded apparel 

campaign from the UK

OUR KICKSTARTER FEATURED ON

palace for your king

Our unique chamber is ergonomically designed to treat your crown jewels like royalty. We've developed two styles: one for casual everyday wear, and one for the more active or sporty guy.

Up to 50% more absorbent than cotton, so you will never feel sweaty and sticky down there. Our fabric is also antimicrobial to prevent odour.

don't sweat it boys

Made from sustainable Austrian Beech Trees, the fabric is made from fibres which are 40% cellulose and produced in a non-toxic and renewable manufacturing process.

cotton can eat our shorts

Our perfect fit is designed to move with your body. Slightly longer legs that won't ride up or bunch.

so goddam fit

serious styles

Bring some colour and life to your package with bold colours and pattern collections. 

CHARLIE C
32 years
Producer
Works in TV
Hoxton, London

it's not just us

“Way to push the status quo.
I think you're onto something. I’m very happy with my pants.” 

"I went to the gym wearing them and have never felt so fresh after exercise.”

“Crappy underwear has always been the bane of my life. Never again!”

FELIX H
27 years
Senior Researcher
Works in Arts
Islington, London

RORY C
24 years
Start Up Founder
Works in Tech
Clapham, London

this it the bottom of the page, convinced yet?

SOCIALISE