Bring some colour and life to your package with bold colours and pattern collections.
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the movement begins
after a year in development we launched JoeyWears - designed to keep you fresher than that prince. giving your boys the palace they deserve
the most funded apparel
campaign from the UK
palace for your king
Our unique chamber is ergonomically designed to treat your crown jewels like royalty. We've developed two styles: one for casual everyday wear, and one for the more active or sporty guy.
don't sweat it boys
Up to 50% more absorbent than cotton, so you will never feel sweaty and sticky down there. Our fabric is also antimicrobial to prevent odour.
cotton can eat our shorts
Made from sustainable Austrian Beech Trees, the fabric is made from fibres which are 40% cellulose and produced in a non-toxic and renewable manufacturing process.
so goddam fit
Our perfect fit is designed to move with your body. Slightly longer legs that won't ride up or bunch.
OUR KICKSTARTER FEATURED ON
it's not just us
"I went to the gym wearing them and have never felt so fresh after exercise.”
Works in Arts
“Crappy underwear has always been the bane of my life. Never again!”
Works in TV
“Way to push the status quo.
I think you're onto something. I’m very happy with my pants.”
Start Up Founder
Works in Tech